Total Addressable Market (TAM)

Pharmaceutical Industry: $551 BN

Pharmaceutical Logistics: $78.8 BN

OrderGrid Target: $1.18 BN1

CAGR: 3.6%

Pharma Industry: $551 BN Pharma Logistics: $78.8 BN 30%: $23.64 BN 5%: $1.18 BN

Market Tiers

Tier Description Key Features Expected Revenue
Independent Store Family-owned, 1 seat Essential inventory tools $500
Mid Market (3-5 stores) Multiple branches, few seats Storage, delivery logistics $1,500
National Franchise Multiple warehouses Regulatory compliance, advanced logistics $3,000+
Revenue Equation: (1000 × $500) + (500 × $1,500) + (100 × $3,000) Total MRR: $1.5M

1. Calculated as: $78.8 BN × 30% × 5% = $1.18 BN

2. The current model assumes flat-fee pricing. We could consider flat fee + usage-based pricing.